Riverside Revenue Acceleration System
The RRAS enables a more focused and targeted go-to-market strategy that can help companies more rapidly scale the business in a consistent and repeatable way. Ultimately, that means faster growth, more revenue, and a high exit multiple.
The RRAS was created with the RMCF Sales Excellence Team
and is available to portfolio companies across Riverside
How we help company leadership
- Execute on key go-to-market initiatives
- Prepare the sales and marketing organization to rapidly scale
- Increase the probability of successful learning & revenue attainment
- Expand sales and marketing leaders capabilities, leading to higher retention
- Make data-driven decisions based on quantitative and qualitative drivers
- Achieve cost-effective go-to-market transformation
The RRAS Helps Companies:
Assess GTM Effectiveness
In-depth assessments on the effectiveness of your go-to-market organization.
Empower Leadership Teams
The RRAS trains and enables leaders to rapidly transform and execute within their organizations.
Prepare to Scale the GTM Organization
Set the foundation with people, processes, and tools that will allow your organzation to rapidly scale.
Measure Progress
See the results of your efforts with powerful KPI monitoring tools.
Replicate Success
Easily customize sales and marketing tools with a repeatable and scalable set of best-practices.
Prepare for Exit
Preparing for due diligence from the acquirer. Get another turn by having GTM tools in place.
In doing the modules you’ll create tools specific to your company including:
- 1. Total Addressable / Serviceable Market
- 2. ICP & Propensity to Buy
- 3. Buyer Persona/Buyer Process Maps
- 4. Revenue Model and Budget Strategy
- 5. Pricing Strategy
- 6. Brand Strategy & Messaging
- 7. Campaign Strategy and Execution
- 8. Content Strategy & Planning
- 9. Digital Strategy and Agency Management
- 10. Sales and Marketing Organizational Design
- 11. Talent Strategy, Onboarding and Training
- 12. Comp, Quota, & Territory Design
- 13. Channel Strategy and Optimization
- 14. Lead Management and Prospecting
- 15. Opportunity Management Deal Review & Deal Desk
- 16. Customer Success and Feedback Loop
- 17. Configure, Price, Quote & Proposal Development
- 18. Value Propositions and Win Strategies
- 19. Buyer Positioning & Competitive Positioning
- 20. Sales Leadership and Coaching
- 21. Sales Plays and Playbooks
- 22. Product Launch and Marketing
- 23. Field Marketing
- 24. Customer, Prospect, and Account Based Marketing
- 25. KPIs. Forecasting and Reporting
- 26. Sales and Marketing Operations/Tech Stack
Engage with a trusted partner
- Achieve go-to-market and operational excellence
- Enable data-driven decision making
- Gain portfolio-wide transparency
- Increase the skill level of sales and marketing executives and team members
- Implement better KPI Monitoring
- Ensure compliance
- Attract new investments
- Conduct more efficient assessments